It all started when…

We started the original Dennon brand in 2012 under the name “Dennon Photography” at a time when the real estate community had a very low bar for what is considered a great image. We felt that the industry wasn't properly served, and more over, we felt that real estate professionals were getting cheated!

Buying or selling a property is a big deal for most folks, and if they even get to the ownership part, the average person will buy or sell once or twice in their entire lives! It became obvious to us that home sales were decisions that warranted more than a point-and-shoot approach to how that property was brought to market. We noticed that because of a lack of authoritative professionals in the field, there was a huge missed opportunity in how the images were being created, and used. The true power of images had taken a back seat to less important factors in enticing a prospect to visit, and we think this shouldn’t happen.

So we set out to change how the industry utilized one of the most powerful resources available to them - the power of images! Not only are images powerful enough to make a prospect stop, and look, but they’re powerful enough to actually influence their decision making systems, and how they perceive the value of that property! The first impressions and expectation setting happens right at the point the prospect first sees that property.

Behavioral psychology has demonstrated, time and time again how incredibly potent well crafted images are to influence the final decisions of people. In fact, well known studies have shown that before a person is even aware of a decision they have to make, the information being fed to their mind already shapes the the final decision that will be made - that’s just incredible, and missing this opportunity is huge!

The stills or motion images being broadcast to the world are the first thing any interested prospect sees, and images are directly responsible for affecting their buying decision more than any other single thing! Whether interiors or exteriors, stills photography or lifestyle films, we believe our craftsmanship and ability to create powerful images that persuade and move people stands at the core reason of why we exist.

We recently rebranded, and reinvented our collective of creative professionals to better serve the needs of highly competitive real estate professionals. Large resources were dedicated to this task, and we’ve recently launched the pristine and beautiful Dennon Visuals, with a new vision, a new attitude, and most importantly an innovative service that helps you compete!

With new wind in our sails, a new clarity for the future, and a service which has been entirely revamped, we’re excited for the bright future Dennon Visuals has.